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By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. To browse Academia. Socio-communicative functions of visual advertising text are analyzed in this article from the point of view of marketing and culturological approaches. Key words: «text of culture», «advertising text», «effects of communication», «cultural meanings». The article is focused on social causes of using provocations in advertising as tools of impact, consideration and comparison of provocative advertising and advertising with provocations.
By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. To browse Academia. Archaeology of the Eurasian Steppes Arkheologiya Evraziyskikh stepey. Bolgar: preservation and study to the 80th anniversary of Bolgar Archaeological Expedition. Gubaidullin Airat M.
